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01/07/2015 - Read the newest post on the blog "Marking Your Territory: Choosing a Trade Mark in China”

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“Marking Your Territory: Choosing a Trade Mark in China”

Several weeks ago, New Balance Trading (China) – the Chinese affiliate of US sports footwear brand, New Balance – was ordered by a Guangzhou court to pay RMB 98 million in compensation (equivalent to approximately EUR 14.3 million), and to publicly apologise to Chinese businessman, Mr Yuelin Zhou, for trademark infringement. The trade mark in question was “新百伦”, or “Xin Bai Lun”, a Chinese transliteration of “New Balance”. The case analysed in this blog article serves as a sharp reminder of how vital it is for foreign brands to register a Chinese trade mark in China and how cutting corners may result in high financial penalties later down the line. To read the article, please click here.


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